Designing Ad Formats to Delight & Inform
Below is a sampling of the GDA Formats projects I've worked on. Most of these projects have been completed in collaboration with other GDA designers.
When approaching ad design work, I am driven by the following design goals:
Modular - Ad formats should be easily replicable so they can be used across a wide array of advertisers.
Respectful - Ads should not take advantage of users' attention. They can be interactive and fun without being overly distracting.
Relevant - Ads should display important, delightful information that quickly educates the user about the product.
Note: All advertiser information shown below are mock assets.
Mid-Funnel Advertisers
Unique, interactive, mobile ad formats that push the envelope for mid-funnel advertising campaigns focused on apparel. Exploratory mocks for experimentation and planning purposes.
Live Shopping
A modular web & mobile ad format based on editorial design patterns for livestream shopping events in collaboration with YouTube.
![](https://cdn.myportfolio.com/80543cff-d003-4d42-a644-783f7813d0ce/2e51f20a-2101-4f6a-b39a-c44b91e190f4_rw_3840.png?h=6f808ab3f8344aa9d5df980817242b9a)
Promotion Extensions
New concepts for "shoppable" mobile ads. Experimented with including delightful new features such as sale countdowns and a convenient in-ad deep linked shopping cart. Presented at the GDA 2022 Q4 Strategy Summit. Implementing in Q1 2023.
![](https://cdn.myportfolio.com/80543cff-d003-4d42-a644-783f7813d0ce/6d960cd4-9a73-48be-b6c1-0d5d542ccbbb_rw_1200.png?h=1dab3ed567ea505e46489c845199a30f)
![](https://cdn.myportfolio.com/80543cff-d003-4d42-a644-783f7813d0ce/0782dfb9-b7d4-49df-8f84-e08c5ab448a5_rw_600.gif?h=ea846b2961adea9f7f253aed7b87a7d6)
![](https://cdn.myportfolio.com/80543cff-d003-4d42-a644-783f7813d0ce/31e4bbe3-5cfe-453f-9cca-8487b5292039_rw_600.gif?h=df03281cffff56632093e560652b58cd)
Connected TV
Interactive, informative ad format for Connected TV (streaming services). Applied insights from a design sprint to increase off-screen direct response from users. Incorporated QR codes based on YouTube design patterns. Experimenting in Q4 2022.